CANADA (Reuters) – Fresh fruit is on a comeback in Canada as consumers search for fresh fruit that tastes fresh and freshness is growing in many markets, despite the current drought.
The Canadian market is expected to see more fresh fruit sales this year than at any point in 2016, according to a survey of industry leaders published by Canaccord Genuity on Thursday.
The Canaccords said fresh fruit and vegetables were on the rise as people turned to healthy options like fruit smoothies, juices and baked goods.
Canada is in its fourth straight year of record-high sales, up 10.2 percent year-on-year, Canaccons said.
Sales of fruits and vegetables rose 10.4 percent, but fell 3.9 percent in fresh fruit, the second straight year the sector posted a decline.
The industry’s annual report found Canada saw record-low temperatures, with temperatures averaging less than -20 degrees Celsius.
The drought, which has left many in the province of Ontario without water, is expected take a toll on sales of fresh fruit as consumers wait for a long-awaited federal government aid package to begin flowing to Ontario, home to more than two-thirds of the province’s fruit and vegetable producers.
The province is expected have to import fresh fruit from Ontario if the drought continues for more than three months.